Work on these performances included (but wasn’t limited to) contacting the artist (or hopefully a responsive manager) to provide us with any visuals we could build upon. We researched the artist, investigated their brand, watched their videos and sampled their music. We gathered required components (funding logos, required mentions or specific content) that needed to be in place. More often than not, we had to make it work with very little visual support, but we learned to roll with it – then we began to love the challenge.

We managed print quotes, media costs and PR. For each performance we wrote, designed and implemented: press releases, direct mailers, posters, social media promotions, tickets, programs and website reinforcement. If we were lucky and it was in the budget, we produced a radio spot and/or TV commercial as well. mediumFUSION has a long history of performances to reflect on, thanks to them. This one was one of our favorites.

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We met with Western Nevada College – Specialty Crop Institute professionals , flew out and attended workshops and met other local farmers that maintained booths at nearby markets to get their feedback. We evaluated what worked and what didn’t –  then mapped out a marketing and design plan and created timelines for deliverables to back it up. They needed the works and we were happy to deliver.

Work included: branding, logo design, social media strategies, print and digital marketing, indoor and outdoor signage, tents and bags, direct mail, posters, contests, promotions, radio script and photography. We are thrilled to report the Yerington Farmers Market is now four years old!

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