We staged the shoot at Indy Reads Books (appropriate, right?) and gathered as many willing volunteers and students as we could. Our goal was to have them tell their story. We spent hours listening to those stories and grabbing the most effective components before reweaving it into a collaborative and cohesive piece for the audience – one story told by many.

It was an honor to work with such a fine storyteller, to meet some amazing volunteers and students, and to learn about what an amazing organization Indy Reads is to so many. They loved the video and we loved the opportunity. If you have an interest or know someone who might, Indy Reads is always looking for more volunteers and/or new students.

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This particular catchment promotion involved an amateur video contest that targeted college students and “spring breakers” at large. The theme: “Show Us Your Spring Break  Vacation on Delta Airlines @ IND.” Travelers used their own flip-cams and cell phones to create videos. They submitted the videos to IAA who picked the best and then implemented the prize(s). It was our job to help plan, manage, create and launch the necessary components to make this effort a reality.

Work included: microsite concept, design, development, testing and launch.  A promotional video explaining the contest details and marketing collateral to promote the contest.

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With the logo finalized and the content strategy approved, we moved on to building a website they could maintain internally, and putting a “face” on their new Facebook page. We worked extensively with YCC’s executive director to identify which areas were most important to them, and to understand what struggles they ran into as a small chamber in a small town.

To date, they’ve increased their memberships, have multiple platforms upon which to communicate and are maintaining their site with ease. They have a solid brand strategy to work with, and we learned a ton by working with them.

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We looked at their existing site, collateral and branding – then  met with their team (a lot). We decided that bolder colors in their branding and a new tagline would better express who they were. We also reviewed a mountain of internal data to learn more about them, as well as their competition, to help position them on a path to success. Once we were finished with logo treatment and their website, we were asked to build out a couple of trade show banners to reinforce their new tools.

Work included: color research, corporate messaging, onsite photography, user interface design, testing, print design, production and pre-press.

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We assessed the situation fully, reviewed past and present collateral and reviewed the competition. Working with WordFuse on the content strategy and messaging, we produced a plan that would deliver the goods. We then sketched out site concepts that defined the color hierarchy, brand consistency, content strategy implementation, site structure, SEO and tagging opportunities. Once the final look and feel was approved, the site was built, tested and approved.

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We met with Western Nevada College – Specialty Crop Institute professionals , flew out and attended workshops and met other local farmers that maintained booths at nearby markets to get their feedback. We evaluated what worked and what didn’t –  then mapped out a marketing and design plan and created timelines for deliverables to back it up. They needed the works and we were happy to deliver.

Work included: branding, logo design, social media strategies, print and digital marketing, indoor and outdoor signage, tents and bags, direct mail, posters, contests, promotions, radio script and photography. We are thrilled to report the Yerington Farmers Market is now four years old!

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