Photography Archives • mediumFUSION creative group

YMCA of Greater Indianapolis

medium FUSION — Sun, 12 Nov 2017 19:01:24 +0000

So the phone rings…. “Connie, how busy are you right now?” I laugh and respond, “Hi Alan, I’m just living the dream, what’s up?” Well, what’s up was that the YMCA of Greater Indianapolis needed an annual report, like, yesterday. So we suited up and accepted the challenge (we like challenges). Alan handled the content and we handled the rest – it was fast and furious.

It was amazing to work with the YMCA team, Alan Schoff and all the powers-that-be to make this happen. Within a week the copy was “semi” approved, brand standards were reviewed and an initial concept was on the table. We gathered images, shot pics to fulfill particular stories and laid down a first draft to the Y within two weeks – and that draft was approved (with changes of course, but still)! We had seven days to get it right, get in on press and have it delivered by its due date. Whew, we’re still sweating that job a little – like we just went to the gym. The Y is an excellent organization and we were happy to assist. Heck, we probably lost five pounds for that effort AND they got what they needed.

Work included: Conception of the theme, embracing their brand standards, finding the best images to support the content, typography and style setting, design, production, communications, management and pre-press.

The post YMCA of Greater Indianapolis appeared first on mediumFUSION creative group.

VitaCyte

medium FUSION — Thu, 09 Nov 2017 04:09:29 +0000

Local badass, Denise Dilworth of WordFuse, asked us to help her with an extensive project with local company VitaCyte. They were in need of a new website that would better serve their efforts: speak to, communicate with and sell to customers on a global scale.

We looked at their existing site, collateral and branding – then met with their team (a lot). We decided that bolder colors in their branding and a new tagline would better express who they were. We also reviewed a mountain of internal data to learn more about them, as well as their competition, to help position them on a path to success. Once we were finished with logo treatment and their website, we were asked to build out a couple of trade show banners to reinforce their new tools.

Work included: color research, corporate messaging, onsite photography, user interface design, testing, print design, production and pre-press.

The post VitaCyte appeared first on mediumFUSION creative group.

Yerington Farmers Market

medium FUSION — Sat, 04 Nov 2017 20:05:59 +0000

After working with YTA for several years, they approached us with confidence and asked if we could assist them with their 3 year pilot idea of launching a small farmers market. Now, we all love farmers markets and we were thrilled with the opportunity to help them make this a success. We all had a lot to learn and it was exciting.

We met with Western Nevada College – Specialty Crop Institute professionals , flew out and attended workshops and met other local farmers that maintained booths at nearby markets to get their feedback. We evaluated what worked and what didn’t – then mapped out a marketing and design plan and created timelines for deliverables to back it up. They needed the works and we were happy to deliver.

Work included: branding, logo design, social media strategies, print and digital marketing, indoor and outdoor signage, tents and bags, direct mail, posters, contests, promotions, radio script and photography. We are thrilled to report the Yerington Farmers Market is now four years old!

The post Yerington Farmers Market appeared first on mediumFUSION creative group.