Logo Design Archives • mediumFUSION creative group

Dress For Success Indianapolis

medium FUSION — Mon, 13 Nov 2017 16:11:19 +0000

Dress For Success Indianapolis has one major fundraiser every year – Stepping Out In Style. It’s a night of high fashion, great food, critical fundraising and loads of fun. The mission of Dress for Success (DFS) Indianapolis is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

When Constance joined the Board of Directors years ago, she discovered their annual event lacked a consistent branding structure. To help , she led the effort to develop an event brand logo, along with the necessary collateral – to streamline efficiency and provide consistency.

This project also included the design and execution of the invitation, RSVP, ticket, posters, Powerpoint template, program and event signage, along with a showcase video that we scripted and produced, which increased their ask by more than 50%. Finally, we designed and delivered steppingoutinstyle.org to reinforce the plan.

Nonprofits rely on the support of the community to exist, thrive and do their job – which in the end helps everyone. Dress For Success Indianapolis does so much to help women in this community (we are a witness) and it’s an honor to do our part to help them do theirs.

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Yerington Chamber of Commerce (YCC)

medium FUSION — Fri, 10 Nov 2017 04:08:16 +0000

Yerington Chamber of Commerce (YCC) was looking to rebrand themselves, launch a Facebook page and create a website that would not only reinforce their brand, but their efforts at large. We reviewed their current state, strategic summary and their community. We asked questions, reviewed stats and built a plan to accomplish their goals. With the plan approved, we began building out their “new” logo as well as generating a content strategy for their site.

With the logo finalized and the content strategy approved, we moved on to building a website they could maintain internally, and putting a “face” on their new Facebook page. We worked extensively with YCC’s executive director to identify which areas were most important to them, and to understand what struggles they ran into as a small chamber in a small town.

To date, they’ve increased their memberships, have multiple platforms upon which to communicate and are maintaining their site with ease. They have a solid brand strategy to work with, and we learned a ton by working with them.

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Yerington Farmers Market

medium FUSION — Sat, 04 Nov 2017 20:05:59 +0000

After working with YTA for several years, they approached us with confidence and asked if we could assist them with their 3 year pilot idea of launching a small farmers market. Now, we all love farmers markets and we were thrilled with the opportunity to help them make this a success. We all had a lot to learn and it was exciting.

We met with Western Nevada College – Specialty Crop Institute professionals , flew out and attended workshops and met other local farmers that maintained booths at nearby markets to get their feedback. We evaluated what worked and what didn’t – then mapped out a marketing and design plan and created timelines for deliverables to back it up. They needed the works and we were happy to deliver.

Work included: branding, logo design, social media strategies, print and digital marketing, indoor and outdoor signage, tents and bags, direct mail, posters, contests, promotions, radio script and photography. We are thrilled to report the Yerington Farmers Market is now four years old!

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