This particular catchment promotion involved an amateur video contest that targeted college students and “spring breakers” at large. The theme: “Show Us Your Spring Break  Vacation on Delta Airlines @ IND.” Travelers used their own flip-cams and cell phones to create videos. They submitted the videos to IAA who picked the best and then implemented the prize(s). It was our job to help plan, manage, create and launch the necessary components to make this effort a reality.

Work included: microsite concept, design, development, testing and launch.  A promotional video explaining the contest details and marketing collateral to promote the contest.

The post Indianapolis Airport Authority appeared first on mediumFUSION creative group.

With the logo finalized and the content strategy approved, we moved on to building a website they could maintain internally, and putting a “face” on their new Facebook page. We worked extensively with YCC’s executive director to identify which areas were most important to them, and to understand what struggles they ran into as a small chamber in a small town.

To date, they’ve increased their memberships, have multiple platforms upon which to communicate and are maintaining their site with ease. They have a solid brand strategy to work with, and we learned a ton by working with them.

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We looked at their existing site, collateral and branding – then  met with their team (a lot). We decided that bolder colors in their branding and a new tagline would better express who they were. We also reviewed a mountain of internal data to learn more about them, as well as their competition, to help position them on a path to success. Once we were finished with logo treatment and their website, we were asked to build out a couple of trade show banners to reinforce their new tools.

Work included: color research, corporate messaging, onsite photography, user interface design, testing, print design, production and pre-press.

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We assessed the situation fully, reviewed past and present collateral and reviewed the competition. Working with WordFuse on the content strategy and messaging, we produced a plan that would deliver the goods. We then sketched out site concepts that defined the color hierarchy, brand consistency, content strategy implementation, site structure, SEO and tagging opportunities. Once the final look and feel was approved, the site was built, tested and approved.

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This particular catchment promotion involved an amateur video contest that targeted all travelers. The theme: “My Favorite Things at Indianapolis International Airport.” Travelers used their own flip-cams and cell phones to create videos. They submitted the videos to IAA who picked the best and then implemented the prize(s). It was our job to help plan, manage, create and launch the necessary components to make this effort a reality.

Work included: microsite concept, design, development, testing and launch.  A promotional video explaining the contest details and marketing collateral to promote the contest.

The post Indianapolis Airport Authority appeared first on mediumFUSION creative group.