Video Archives • mediumFUSION creative group

Dress For Success Indianapolis

medium FUSION — Mon, 13 Nov 2017 16:11:19 +0000

Dress For Success Indianapolis has one major fundraiser every year – Stepping Out In Style. It’s a night of high fashion, great food, critical fundraising and loads of fun. The mission of Dress for Success (DFS) Indianapolis is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

When Constance joined the Board of Directors years ago, she discovered their annual event lacked a consistent branding structure. To help , she led the effort to develop an event brand logo, along with the necessary collateral – to streamline efficiency and provide consistency.

This project also included the design and execution of the invitation, RSVP, ticket, posters, Powerpoint template, program and event signage, along with a showcase video that we scripted and produced, which increased their ask by more than 50%. Finally, we designed and delivered steppingoutinstyle.org to reinforce the plan.

Nonprofits rely on the support of the community to exist, thrive and do their job – which in the end helps everyone. Dress For Success Indianapolis does so much to help women in this community (we are a witness) and it’s an honor to do our part to help them do theirs.

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Indy Reads

medium FUSION — Sun, 12 Nov 2017 06:52:08 +0000

We’ve been way fortunate to have worked with renowned local storyteller, Bob Sander, on projects that included Storytelling Arts of Indiana. So, when we got a call asking if we had any interest in working with him on a project for Indy Reads, we jumped at the chance. They were in need of a video they could present at their volunteer orientation that would drive home the impact of what being a volunteer at Indy Reads was like – about the difference they could make and how personally rewarding it could be.

We staged the shoot at Indy Reads Books (appropriate, right?) and gathered as many willing volunteers and students as we could. Our goal was to have them tell their story. We spent hours listening to those stories and grabbing the most effective components before reweaving it into a collaborative and cohesive piece for the audience – one story told by many.

It was an honor to work with such a fine storyteller, to meet some amazing volunteers and students, and to learn about what an amazing organization Indy Reads is to so many. They loved the video and we loved the opportunity. If you have an interest or know someone who might, Indy Reads is always looking for more volunteers and/or new students.

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Indianapolis Airport Authority

medium FUSION — Fri, 10 Nov 2017 23:55:56 +0000

The Indianapolis International Airport was looking for tactics to achieve their catchment marketing campaign goals and reached out to us to assist. Deliverables included three professionally produced Indianapolis Airport Authority (IAA) videos in support of catchment marketing, disaster training preparedness and airport friendly customer service.

This particular catchment promotion involved an amateur video contest that targeted college students and “spring breakers” at large. The theme: “Show Us Your Spring Break Vacation on Delta Airlines @ IND.” Travelers used their own flip-cams and cell phones to create videos. They submitted the videos to IAA who picked the best and then implemented the prize(s). It was our job to help plan, manage, create and launch the necessary components to make this effort a reality.

Work included: microsite concept, design, development, testing and launch. A promotional video explaining the contest details and marketing collateral to promote the contest.

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