When Constance joined the Board of Directors  years ago, she discovered  their annual event lacked a consistent branding structure. To help , she led the effort to develop an event brand logo, along with the necessary collateral – to streamline efficiency and provide consistency.

This project also  included the design and execution of the invitation, RSVP, ticket, posters, Powerpoint template, program and event signage, along with a showcase video that we scripted and produced, which increased their ask by more than 50%. Finally, we designed and delivered steppingoutinstyle.org to reinforce the plan.

Nonprofits rely on the support of the community to exist, thrive and do their job – which in the end helps everyone. Dress For Success Indianapolis does so much to help women in this community (we are a witness) and it’s an honor to do our part to help them do theirs.

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CEES wanted a design that better communicated who they were and what they did. They wanted to see and feel: urban, Indianapolis, science, water, environment and community in their new logo. They also wanted several versions because each application had or needed its own treatment due to Indiana University (IU) brand standards and requirements of use.

We worked in tandem with IU brand standards and protocols in regards to colors and fonts, but the concept was ours to create. After two years of waiting for the board’s final decision, IU approved the logo. It’s now being incorporated throughout CEES’ marketing collateral – and we couldn’t be more thrilled. Our company believes in doing our part in being environmentally conscious and it was an honor to work with them on this effort.

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With the logo finalized and the content strategy approved, we moved on to building a website they could maintain internally, and putting a “face” on their new Facebook page. We worked extensively with YCC’s executive director to identify which areas were most important to them, and to understand what struggles they ran into as a small chamber in a small town.

To date, they’ve increased their memberships, have multiple platforms upon which to communicate and are maintaining their site with ease. They have a solid brand strategy to work with, and we learned a ton by working with them.

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Work on these performances included (but wasn’t limited to) contacting the artist (or hopefully a responsive manager) to provide us with any visuals we could build upon. We researched the artist, investigated their brand, watched their videos and sampled their music. We gathered required components (funding logos, required mentions or specific content) that needed to be in place. More often than not, we had to make it work with very little visual support, but we learned to roll with it – then we began to love the challenge.

We managed print quotes, media costs and PR. For each performance we wrote, designed and implemented: press releases, direct mailers, posters, social media promotions, tickets, programs and website reinforcement. If we were lucky and it was in the budget, we produced a radio spot and/or TV commercial as well. mediumFUSION has a long history of performances to reflect on, thanks to them. This one was one of our favorites.

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We met with Western Nevada College – Specialty Crop Institute professionals , flew out and attended workshops and met other local farmers that maintained booths at nearby markets to get their feedback. We evaluated what worked and what didn’t –  then mapped out a marketing and design plan and created timelines for deliverables to back it up. They needed the works and we were happy to deliver.

Work included: branding, logo design, social media strategies, print and digital marketing, indoor and outdoor signage, tents and bags, direct mail, posters, contests, promotions, radio script and photography. We are thrilled to report the Yerington Farmers Market is now four years old!

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