Project Description
Dress For Success Indianapolis has one major fundraiser every year – Stepping Out In Style. It’s a night of high fashion, great food, critical fundraising and loads of fun. The mission of Dress for Success (DFS) Indianapolis is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
When Constance joined the Board of Directors years ago, she discovered their annual event lacked a consistent branding structure. To help , she led the effort to develop an event brand logo, along with the necessary collateral – to streamline efficiency and provide consistency.
This project also included the design and execution of the invitation, RSVP, ticket, posters, Powerpoint template, program and event signage, along with a showcase video that we scripted and produced, which increased their ask by more than 50%. Finally, we designed and delivered steppingoutinstyle.org to reinforce the plan.
Nonprofits rely on the support of the community to exist, thrive and do their job – which in the end helps everyone. Dress For Success Indianapolis does so much to help women in this community (we are a witness) and it’s an honor to do our part to help them do theirs.
