Art and the blues – we love ’em both! So when Nevada’s Yerington Theatre for the Arts (YTA) named mediumFUSION as the agency of record to handle their TASTE of the Valley ART & BLUES Festival, we were thrilled. Their annual event has grown and changed over the years, so it was time to revisit the event identity and brand. We brainstormed and discussed what the event means today and built a new… (read more)