Dress For Success Indianapolis has been growing their annual fundraising event coming up on 11 years now. Stepping Out In Style is instrumental for DFS Indy, allowing them to make a difference in over 1,500 women’s professional lives – year after year. It was decided that the need for an official logo was real. Creating a brand, along with consistent materials, would make life much easier internally and externally in the years to come. mediumFUSION embraced the task at hand and recently released the new Stepping Out In Style logo and a website that reflects Dress for Success Indianapolis yet is entirely SOIS driven. This years’ event is September 27, 2013 and there is still much to be done – invites, posters, programs, videos… Stay tuned and consider buying a ticket to this years Stepping Out In Style – it’s a spectacular event!
Art and the blues – we love ‘em both! So when Nevada’s Yerington Theatre for the Arts (YTA) named mediumFUSION as the agency of record to handle their TASTE of the Valley ART & BLUES Festival, we were thrilled. Their annual event has grown and changed over the years, so it was time to revisit the event identity and brand. We brainstormed and discussed what the event means today and built a new logo accordingly. Now we are creating a cohesive, comprehensive collateral package to promote the 2013 festival. We’re just getting into details, but this is a project that is a great fit for us. Check it out!
Website: Click here to check it out Hoteliers Gilchrist & Soames wanted to make more than a splash with the launch of its new line of toiletries called TempleSpa. mediumFUSION provided a text and image-based animation, complete with a relaxing soundtrack and playback controls, that detailed the products’ features and overall positioning as makers of high-end spa soaps and amenities. Built in JQuery and HTML 5, this animation can be viewed on mobile devices, iPads and desktops, while automatically resizing the display to correctly present on any screen dimension. Google Analytics was implemented to allow the client to track the success of this online promotion. Cheers!
Classic Cleaners (love them!) has a lot to celebrate and we’re celebrating with them. They asked if mediumFUSION could help their marketing efforts on a store Grand Opening in the Meridian/Kessler neighborhood, inform downtown Indy + they’ve expanded their pickup & delivery routes and to create general public awareness regarding their Eco-friendly Dry Cleaning. It was exciting to work with a great local business that cares about their employees, the community, and the environment as much as they do their customers. We created a campaign that included print ads, direct mail, digital and eco-poster billboards, web banners and a bit of photography. Classic Cleaners is our dry cleaner of choice – check out our work for them and consider liking Classic on facebook (hint: they offer special discounts when you do!).